I have been patiently waiting for the last 6 months to write this post. Back in April of 07 we started on what I think is the coolest project I have ever had the pleasure to work on. Today we launched www.fairiesanddragons.com. This is the accompanying site for the very first Interactive Digital Happy Meal Toy that we created for McDonald’s. The toy launched this month in some markets in Europe, and will continue to roll out from now until June. It is so great to finally see our idea and characters come to life online, on tv, and in stores after working on it for over a year now.

While the developing the toys, our talent and knowledge was tested on a daily basis. It was an emotional roller coaster at times, but we came away learning a lot. I have never been so proud of our Flash team, and entire production team for that matter. I will be giving a talk at FiTC next week on the development process of creating the interactive toy and some of the things we learned along the way. I will be posting some of the content from the presentation here afterwards, so if you can’t make it be sure to come back and check it out.
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If you want to read more about the overall process and see screen shots and videos, check out the case study on our site.

If you are having problems installing any of the characters off of the CD you can contact support { at } fairiesanddragons.com. Please include what Operating System you are using and the issue that you are having.

All Girl Arcade (www.allgirlarcade.com) is a brand new gaming portal for girls aged 8 – 10 developed by Fuel Industries. It’s a completely free site with the goal of helping to fill the void of great kids content online. The site is based around the adventures of Fuel’s own original characters, the All Girl Star Squad, a trio of video game champions who, thanks to their gaming skills, become the unlikely heroes to a group of wacky space creatures trying to stop the evil Raveena from turning the universe into her own personal playground.

In addition to a collection of games based on this story, the site also features console and handheld reviews, a friends network, webisodes, and a ‘mall’ where players can spend the gems they win playing games. The more you play, the more additional content and gifts you can unlock! In a sea of make-up and shopping games for girls, All Girl Arcade stands out with a great story and unique characters which give girls a chance to carve their own space in the gaming world.

Over the weekend Fuel Industries was featured in the citizen a couple of times.

The first article was on the front page of the Saturday paper and talks about our up coming Happy Meals product with McDonald’s. I will also be speaking about this at FITC this April in Toronto.

 The second article and video takes a tour of our studio and shows of some of the cool spots in the office. The video only shows a small portion of what is a really cool space.